WHAT WE DO | OUR STRATEGY AND APPROACH
Edge Publicity offers a fully integrated and strategic PR service for music artists. With our team at the helm of the campaign, we ensure consistency of messaging across all media: TV, Press and Online, for the greatest overall effect.
We represent artists in their music, charity, brand and personal endeavours, and offer reputation management PR and crisis PR when needed. For emerging artists, we provide PR in order to fasttrack their awareness with audiences, and position their field.
The Edge Publicity team have many years experience gained from both record label and journalist backgrounds.
Edge Publicity looks after all UK publicity including Press, Online and TV. Looking after all three areas of the media is unusual in music PR in the UK, but we believe that it’s the only way to ensure a successful and impactful strategy. The timing of the media coverage, along with the coverage itself, is thought out to complement each other – delivering the strongest results. Furthermore, results and reactions in differing parts of the media help gain further coverage.
Edge Publicity can oversee all International PR outside of the UK. This means that the artists are able to have one team who can look after their entire publicity, and oversee the whole campaign; guaranteeing that the same message is delivered worldwide.
BRAND ASSOCIATIONS / APPEARANCE BOOKINGS
Edge Publicity are able to put forward appearance bookings and brand association ideas to the artist.
The Edge Publicity team have experience in handling high profile media stories. Guiding and protecting the artist, we will manage the media, and retain control of the situation in the most effective manner.