Conrad Sewell and Avicii team up for Coke Global Campaign Anthem
‘Taste The Feeling’
2015 was a remarkable year for London-born, Australia-raised Conrad Sewell – he stormed into the UK charts with ‘Firestone’ – his collaboration with Kygo (which Conrad wrote and is the voice behind), toured with the likes of Ed Sheeran, Maroon 5, Jess Glynne and Kygo, knocked Taylor Swift off of the #1 spot in Australia with ‘Start Again’ and won the ARIA Award for “Song of the Year”, beating younger sister Grace to the award (‘You Don’t Own Me’ ft G-Easy) .
Today, Coke have unveiled that their huge Global Campaign Anthem ‘Taste The Feeling’ will feature Conrad’s soulful vocals and Swedish DJ and producer Avicii’s studio wizardry. A first acoustic version of ’Taste The Feeling’ by Conrad is being featured in various TV spots for the new campaign, which Coke revealed today during a media event in Paris, and the lead single with Avicii will be released soon. Avicii also will produce additional releases of “Taste the Feeling” for Coke’s UEFA EURO 2016 and Rio 2016 Olympic Games campaigns later this year.
Lyor Cohen, CEO of 300 Entertainment, Conrad’s record label (via Atlantic Records in the UK), added: “Sensational and true artists like Conrad are the backbone of 300 Entertainment. We are so glad Coca-Cola shares our enthusiasm for Conrad’s artistry.” The offer was one Conrad couldn’t refuse. “I heard the song and thought it had a great, global message of bringing people together, which is what I try to capture with my music. It didn’t sound like a typical ad song… it sounded like a hit.”
Conrad adds, “I felt like it was a massive opportunity to become a Coca-Cola artist and join the many other musicians I look up to who have been involved with such an iconic brand.”
In December, Conrad flew to Stockholm and spent three days with Avicii arranging and recording a special remix of the song. “It was amazing to see him add his magic and bring a dance vibe to the song,” Conrad said. “It’s a feel-good song I think people will enjoy and want to download. I’m proud to stand behind it,” said Conrad, who recently released his debut EP, All I Know, and kicks off a U.S. tour tomorrow night in New York City. Later in 2016, Conrad will be releasing his debut album on Atlantic Records, which he worked on with the likes of Birdy, Naughty Boy and Clean Bandit.
For further information on the campaign and Coca Cola’s full release click here: http://www.coca-colacompany.com/coca-cola-music/taste-the-feeling-anthem/
For Conrad Sewell enquires please contact Shoshanna Stone or Evie Ranscombe at Edge Publicity:
Shoshanna.email@example.com // 0203 463 8785
Evie.firstname.lastname@example.org // 0203 463 8784