Global Icon Britney Spears Launching Signature Sleepwear Line: The Intimate Britney Spears
Multi-platinum artist and entrepreneur debuting Autumn/Winter collection September 2014
International pop icon Britney Spears has announced her line of sleepwear apparel, The Intimate Britney Spears, with retail partner CHANGE Lingerie, a leading company in lingerie with over 180 stores worldwide. The collection will launch September 23rd at an event in London, with an appearance by Britney, and be available exclusively on ASOS.com for one month and www.intimatebritneyspears.com beginning October 23rd.
Britney Spears is one of the most provocative artists to enter the music scene in the last two decades, reaching icon status for some of the most seductive performances in history, blazing a trail for modern day female empowerment. A frontrunner in entertainment selling nearly 100 million records worldwide, Spears is bringing her vision of luxurious sleepwear to life with playful pieces for every woman to feel beautiful. After selling out world tours and entertaining fans night after night, Spears continues her message of confidence and poise with ten romantic lines with The Intimate.
The Intimate Britney Spears offers feminine lingerie sets, vintage inspired bustiers and kimonos, as well as relaxed loungewear such as jersey camisoles, shorts and sweats. The collection also features detailed shoulder straps and stunning embellishments, in addition to crochet edges, satin ribbons, and lace trim.
“Every woman should feel confident and beautiful in everything she puts on. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that,” said Spears.
The collection exudes sensual luxury and surpasses competitors with A-J cup sizing, allowing the perfect fit for almost every body type. Products are affordably priced from £16-£65 and will additionally be sold at online retailers, department stores, and specialist boutiques throughout Europe.
“We are thrilled to build a global intimate apparel brand with Britney that will offer affordable luxury for every woman. With our expertise in quality and sizing, and Britney’s vision for the collection, we are confident there is something for everyone to love,” said Claus Walther Jensen, CEO and founder of Change of Scandinavia A/S.
About The Intimate Britney Spears
The Intimate Britney Spears is a global line of quality sleepwear created and designed by pop icon Britney Spears in conjunction with CHANGE Lingerie. The collection features a superior selection of lingerie sets, bustiers, kimonos, and night gowns accompanied with basics, sweats and jersey sleepwear to look and feel your best night after night. For more information, visit www.intimatebritneyspears.com.
About CHANGE Lingerie
CHANGE of Scandinavia A/S is a Danish lingerie company founded in 1995. The company has extensive experience in designing, developing and manufacturing high quality lingerie products, which are sold to its own concept stores, leading boutique retailers and on-line in Europe and Canada. The company’s chain of CHANGE Lingerie stores are rapidly evolving, with more than 180 stores and plans to open 40 more by 2015. The company employs over 500 people worldwide.